Sustainable fashion, also known as "eco-fashion", is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments, and uphold animal welfare. Sustainability in fashion encompasses a wide range of factors, including reducing CO2 emissions, addressing overproduction, reducing pollution and waste, supporting biodiversity, and ensuring that garment workers are paid a fair wage and have safe working conditions.
Fashion industry followers believe the business sector can act more sustainably by pursuing profit and growth. This is done while adding increased value and wealth to society and the global economy. The goal of sustainable fashion is to create flourishing ecosystems and communities through its activity. The movement believes that clothing companies should incorporate environmental, social, and ethical improvements on management's agenda. This may include: increasing the value of local production and products; prolonging the lifecycle of materials; increasing the value of timeless garments; reducing the amount of waste; and reducing the harm to the environment as a result of production and consumption.
Another goal is to educate people to practice environmentally friendly consumption by promoting the "green consumer". Providing more sustainable options, decreases the huge amounts of clothing that end up in landfills.